I highly frequent Digg.com, mostly because of the wealth of offbeat information, and specifically related to this site, the rate of gaming news. Users don’t update the site with gaming news on a continual basis as sites such as this or others like it are prone to do, but if there is big news to be had, it’s always fine to expect to see it on there first if indeed the site is your first stop on the innerweb.
That said, the users who have a high rate of promoted stories seem to be wont to submit stories about companies and ideological subscriptions that they are loyal to. Which usually tend to be related to companies such as Nintendo, Apple, or even presidential candidates such as Ron Paul (which is a topic for another site altogether). It’s just a generally accepted fact, or should be, that you are more likely to see a story about Nintendo linked to as opposed to one about Microsoft or Sony. Case in point. Nearly every Virtual Console release or Nintendo Wifi Connection announcement is promoted to the front page. Should every similar bit of news related to the PSP or XBox 360 be promoted similarly, these announcements would visually and continually dominate the front page, leaving almost no space for any other news of any kind. Of course, comments left on these stories are usually indicative of the conflicts of interest concerning these topics. You’ll find the fanboys praising Nintendo’s every move, and then you’ll find the seasoned 360 veterans who casually pass off the news, reminding everyone else that they’ve had better features on their system for quite some time now.
That leads into the obvious question. Why? Why do these moves by Nintendo naturally garner more press than the further strides that other companies have already made. There’s not one simple concrete answer, nor should one really be expected. Firstly, Nintendo has played the game very cooly. They seem to be self aware that they have been left behind when it comes to online functionality and market each step forward as if this is the first time the industry has seen such a thing. To Nintendo loyalists, it truly is. The way they marketed games such as Mario Kart DS a few years ago played very well to the main demographic it was seeking. Nintendo WiFi was new for the DS then, and DS owners jumped all over it. The second bullet is comparable to the first in that Nintendo loyalists have been conditioned to treat each online enabled announcement as “Megaton”. It isn’t simply a ho-hum affair as with the PSP or 360. Each new announcement is a bombshell.
Thirdly, and lastly for the purposes of this article, is probably the most important point. Each Nintendo IP has gained a certain mystique by not going online. Bear with me here. The release of Phantom Hourglass will mark the first time that a Zelda title has gone online. A huge step for fans of the series. Also, a true Mario title has never gone online. However, there are rumors and whisperings that Mario Galaxy on Wii may have select WiiConnect24 features. This would also be equally huge. Nintendo has basically assured themselves that once a core IP makes the jump to online, both fanboys and press will cover it very, very closely.
Is it fair in relation to other companies who are way ahead of the game? No way. But the same marketing approach that befuddles and frustrates fans of the company is what keeps Nintendo in the forefront. Should Nintendo have been as outright as they with the Wii and DS, it’s likely that each wouldn’t be the top seller as of now.
nintendo, online, wiiconnect24, wificonnection, zelda, mario