Editorial: Redesigning The PSP Isn’t Quite Enough
Tuesday, July 31st, 2007
A recent posting at a message board that I frequent begs the question. Can and will the newly redesigned PSP bring about new sales for the quickly fading system? Further investigation on the same message board thread would go to show that the majority of users say yes. But by looking deeper into said thread, that majority seems to be infatuated with the system by way of homebrew. Which would seemingly go to show that perhaps the system is popular, but in ways that Sony doesn’t primarily intend.
My hypothesis is that there are two main audiences that Sony should focus on. Whether they have already or not is up to debate, but these are the groups that are actually pushing sales of the PSP at a modest pace, despite the fact that game sales and publications are slow. The first are the comparably uneducated when it comes to consumer technology. These are the parents, aunts, uncles, and grandparents who will buy their kid the latest and greatest technology simply because of that. The actual technical specifications or products available for the system are irrelevant, simply because little Johnny across the street has one and their brat kid doesn’t. The second group are the tech elite. These are the guys who buy a PSP for a few Final Fantasy games, but then spend the rest of their time with the system experimenting with homebrew.
Now, Sony has done the smart thing to do when it comes to business and has forced the issue on the first group. However, they’ve severely neglected the second. Anti-homebrew measures via firmware upgrades have caused annoyances for the homebrew community, but it stops there. Further attempts at blocking this sort of modification simply creates challenge for the community that does little more than tempt them into doing what Sony claims is impossible. Why not embrace this? Why does Sony continually intend to shoot themselves in the foot by playing a game of tag that they can never win? Despite the fact that they continue to try to bar this activity, promises of homebrew push sales. More so than a redesign does.
The redesign will ultimately give PSP sales at least a slight push. Consumers are infatuated with sexy technology. Why do you think so many people buy a new iPod each year, regardless of the fact that what they have is fine? The new PSP is sexy, which will do just that. For a time. Should Sony intend to truly drive sales in the long term, they would do well to focus more on the tech elite crowd and pleasing them instead of pushing and pulling on a game of tug of war that gets them nowhere.









